Wednesday, February 10, 2010

Apple to drop iTunes TV shows price.


According to some sources Apple will be dropping the price to 1$ on select t.v. shows. Apple will supposedly drop the price to coincide with the release of the iPad. According to the Financial Times

"Some television networks agreed to the lower prices after months of negotiations, and having initially resisted Apple’s push. Media executives are under pressure from declining DVD sales and cut-rate rental services such as Redbox, that offer rental DVDs for $1."

While I personally don't download seasons of shows I'm sure that this new price drop will draw some more attention to iTunes and maybe prevent some piracy.

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